Alexa Ranking – A ranking by Alexa. Ranking is from 1 to 20,000,000. 1 is best. Ranking is displayed on the Alexa Toolbar. One can use the Alexa Ranking when analyzing whether it is worth investing time in going after an affiliate. The Alexa Ranking is a ranking of web sites based on visits. The lower the number, the higher the number of visitors the web site receives.

ASP- Application Service Provider.

Autoresponder - un messaggio che è spedito automaticamente in risposta ad una richiesta.

Blacklists - Lista di domains e indirizzi IP che hanno ricevuto un rapporto o una accusa di SPAM.

Bounces – Emails rispedita al mittente o per indirizzo email errato o casella piena.

Click through tracking – la possibilità di tracciare il numero di persone che ha seguito il link in una email.

CSV – Comma separated value. Un formato specifico dove ogni campo è separato da una virgola.
Ex: John,Doe,

Custom fields – In un programma di email list management sono certi campi che possono essere personalizzati (mail merge personalization). In genere sono: first name, last name, suffix, email address, e 3 custom  (field1, field2, field3).

De-duping – Rimuovere duplicati da una lista.

Delivery speed –La velocità con  cui vengono spedite le email.

Single opt-in è quando un visitatore si iscrive ad una newsletter tramite il form presente sul sito.

Double opt-in è quando dopo la iscrizione il visitatore deve dare la conferma tramite un link presente in una email di reply.

Email client – cosa si usa per vedere la posta. (Microsoft Outlook, AOL mail reader, Eudora).

Email Harvesting – usare uno spider per estrarre indirizzi email dale pagine internet.

Ezine – Una ‘rivista eletronica’. Essenzialmente una Newsletter con contenuti e non annunci o liste di promozioni.

Mail merge personalization – The ability to, on the fly for each email, insert data from the database into specific fields in an email. For example, one may place Dear [firstname] in an email. When each email is sent out, a call to the database is made to retrieve the actual first name of that subscriber. It then ‘pastes’ this data into the email. Dear John or Dear Judy will result. This is a powerful tool as it allows our customers to send out personalized emails to their subscribers.

Metrics – Term used to refer to message statistics such as open and click through tracking, number of bounces, number of unsubscribes, etc.

Multi-part MIME - All messages have a header on them called Content-Type. A message can be sent as text, text/html, or multipart/alternative. If it is sent as multipart/alternative, the message is sent using formatting referred to as Multi-part MIME. The advantage of sending via multi-part MIME is that the email will automatically display as HTML if the subscriber’s email client can read HTML, but revert to text if the subscriber’s email client cannot read HTML, or has it turned off. Within a multi-part MIME email, both the HTML message and text message are sent.

Sign up form – A form that is to be put on a web site and allows visitors to subscriber to a company’s newsletters and announcement lists.

Spider – An automated software tool that can visit hundreds of web sites per second and extract (‘harvest’) any information on those sites (such as phone numbers, mailing addresses, or the most commonly extracted item—email addresses). Spiders are often used by spammers. Other types of spiders (also known as robots), simply record all text of the page and store it in a database. These spiders are used by search engines to collect data, which it then uses to rank each site for every possible search term, based on its unique algorithm.

Unsubscribe link – The link at the bottom of each email which allows visitors to unsubscribe or modify/update their information.

Welcome email - Email that is sent to subscribers after they subscribe to a newsletter. Doesn’t go out unless the client (our customer) sets this option.

Whitelisting – Opposto di blacklisting.